A few words about media trainings

Posted by Peter Ivanov on June 23, 2009 under Articles/Cases/Analytics/Advices | 3 Comments to Read

It is a well-known fact that in 1916 a scientist had forced a monkey to spell «father» and «cup». Surely, that scientist didn’t provide media trainings for a monkey but he used some similar methods.
There is no need to dig deep inside the media trainings theory, because I am sure professional PR specialists are familiar with a concept. I myself can’t speak of this issue as pro because I am in the middle of studying the media training theory. To my mind, that sphere is quite complicated for everyone for work with. Sally Stewart, for example, claims that companies pay $5 000 – $20 000 per single media training.
Most of Ukrainian PR managers either do not pay a lot of attention to media trainings or don’t know exactly what that is. Read more of this article »

Why company needs PR agency in crisis times?

Posted by Peter Ivanov on June 1, 2009 under Articles/Cases/Analytics/Advices | Read the First Comment

Yet, more than 8 months people all over the world are talking about crisis. Ukrainians make no difference. Although, everyone knows exactly what we cut: costs, regional networks, salaries, personnel, budget etc. Speaking about reducing the staff, PR specialists in CIS countries became one of the most groups suffered. According to the survey results by W-City community Research Company during the first months of 2009 in Moscow their jobs lost up to 50% of PR specialists. A year ago market suffered from a deficit of professionals in public relations. I don’t know exactly about indicators of PR staff reducing in Ukraine, but I’m pretty sure that it’s no better than in Russia. Read more of this article »

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