About

Every Ukrainian dog can easily bark the word “crisis”. Although, not everyone even educated person can explain the essence of public relations (PR). Even less people can brightly show connection between economic crisis and PR. This is normal. If the public were able to distinguish manipulation of information, pr-specialists could become instinct just like dinosaurs.

We devoted this site to the defining PR role in current crisis conditions. Although, we neither be or act as PR gurus. We don’t pretend to be captious critics of the PR specialists who try hard in order to support or create company image in crisis conditions. We maintain, that only PR instruments can either help business to keep stability or destroy it. We are ready to prove it!