Concerning public relations in crisis conditions
Posted by Peter Ivanov on September 23, 2009 under Articles/Cases/Analytics/Advices | 
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To answer this question one should post very different thesis: how many people in Ukraine think that PR is important? I don’t have any statistics but according to my own recent observations inside of the bank, no more than 20% of the whole staff. Read more of this article »
Posted by Viktor Pashula on August 24, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment
3-4 month ago during the crisis hysteria and blaming each other in economic breakdown I received lots of mails from PR agencies with «unique» anticrisis programs for finance company. All of them were similar. It looked as if their authors attended the same short seminar by “PR gurus” and was enlightened. So, with the help of those theories they started to find clients – losers.… Read more of this article »
Posted by Peter Ivanov on July 21, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment
VIP services are very special categories which needs unique promotion that is different from mass products and services. Here we have unusual target audience. VIP services’ consumers are reach people with special life view. Read more of this article »
Posted by Peter Ivanov on June 23, 2009 under Articles/Cases/Analytics/Advices | 3 Comments to Read
It is a well-known fact that in 1916 a scientist had forced a monkey to spell «father» and «cup». Surely, that scientist didn’t provide media trainings for a monkey but he used some similar methods.
There is no need to dig deep inside the media trainings theory, because I am sure professional PR specialists are familiar with a concept. I myself can’t speak of this issue as pro because I am in the middle of studying the media training theory. To my mind, that sphere is quite complicated for everyone for work with. Sally Stewart, for example, claims that companies pay $5 000 – $20 000 per single media training.
Most of Ukrainian PR managers either do not pay a lot of attention to media trainings or don’t know exactly what that is. Read more of this article »
Posted by Peter Ivanov on June 1, 2009 under Articles/Cases/Analytics/Advices | Read the First Comment
Yet, more than 8 months people all over the world are talking about crisis. Ukrainians make no difference. Although, everyone knows exactly what we cut: costs, regional networks, salaries, personnel, budget etc. Speaking about reducing the staff, PR specialists in CIS countries became one of the most groups suffered. According to the survey results by W-City community Research Company during the first months of 2009 in Moscow their jobs lost up to 50% of PR specialists. A year ago market suffered from a deficit of professionals in public relations. I don’t know exactly about indicators of PR staff reducing in Ukraine, but I’m pretty sure that it’s no better than in Russia. Read more of this article »
Posted by Peter Ivanov on May 16, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment
There is one thing that always astonished me – “yellow” novels (so-called soap operas). Those glossy books with naked people on the covers became over-popular in the 90th.
What exactly attract readers’ attention (women mostly) in soap operas? An answer is quite simple – a Story! Read more of this article »
Posted by Peter Ivanov on April 26, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment
Mostly, Internet forums in Ukraine are objects of interest for youth and “promoted” elders. There is no need to mention once again that PR can be efficient on Internet forums pages. Although at crisis times the use of on-line PR is start looking a little bit different. Read more of this article »
Posted by Peter Ivanov on April 7, 2009 under Articles/Cases/Analytics/Advices | 2 Comments to Read
PR specialists in Europe and US have already understood: in order to be well-known there is no need to be necessarily published in trustful edition. Nowadays company can reach its goals by using Internet blogs, social networks or forums as well. Also, to my mind, forums in Europe are not so efficient instrument as in CIS countries. Progressive Europe and USA are living in a world of PR Web 2.0: companies create their own blogs, register their pages in the social networks, and distribute press releases to the new “journalists” – bloggers Read more of this article »
Posted by Peter Ivanov on March 28, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment
In 2007 Harvard professor Thomas Patterson discovered that in USA the news at Internet resources become more popular than print press. In February 2008 at We Media Conference were presented updated results of media world survey. I am going to point out some interesting numbers Read more of this article »
Posted by Peter Ivanov on March 11, 2009 under Articles/Cases/Analytics/Advices | Read the First Comment
Nowadays, we observe the changing business style which is connected with modification of finance and economics right side. Credit boom has reached to the end. An era of immeasurable consumption is coming to the end. A globalization was hit beneath its dignity. Read more of this article »
