Comments for PR & Crisis

Comment on Why PR is important: a cry from the heart! by VIkTor

VIkTor — Fri, 25 Sep 2009 08:15:17 +0000

Безусловно, там, где заканчивается поддержка и понимание значения PR со стороны первого лица компании возникает и неадекватность оценки прилагаемых усилий пиарщика(-ов). И все же? дабы не получилось как в басне Крылова про лебедя, рака и щуку, нужно искать компромисс. Хотя априори мнение PR-профессионала должно носить если не регуляторный, то уж “настойчиво” рекомендательный характер точно. Вопрос в доверии, которое иногда требуется заслужить. Хуже, когда первое лицо стремится конкурировать со своим пиарщиком. Сапоги должен тачать сапожник, а пирожки печь пирожник.

Comment on A few words about media trainings by Vernon Mann

Vernon Mann — Wed, 01 Jul 2009 07:31:09 +0000

As a supplier of media training courses to the oil and aviation industries worldwide – based in the UK – I continue to find it astounding how little the average business manager knows about the media, the way the news business works, and how the media can be used to their advantage.
Most execs still regard the media as enemies rather than potential partners.
We encourage businessmen to be proactive with the media, but proactive with care!
Prepare what you want the media and the public to know,
practice if you can, then engage and hold your line, sticking to what you want to say rather than what the reporter is trying to get you to say. Simple really!

Comment on A few words about media trainings by Brian Lambie

Brian Lambie — Tue, 30 Jun 2009 18:55:08 +0000

If the training is happening during a crisis, it’s too late — and it’s important to media train the spokesperson and all those who will support him or her during a crisis. How else can you ensure that messages and briefing materials are on-target or useful? The whole crisis team has to work together well, anticipating issues, preparing strong communications material and delivering it well under pressure. That requires planning and practice, well before an event. Most companies need it. Certainly more than 20 in Ukraine. They just don’t realize it until it’s too late.

PS — I enjoyed my last visit to Ukraine Peter and I would gladly return to do training for less than $20,000 per session.

Comment on A few words about media trainings by Andrew Gilman

Andrew Gilman — Thu, 25 Jun 2009 02:12:32 +0000

Credible media training in a crisis is not an issue of age. It is an issue of whether senior decision making executives will accept your advice and direction. Catch 22, most young counselors don’t have the experience and perspective to give the best advice. Many of our crisis assignments have come from clients who say: “Find me someone who worked on Tylenol.”
It’s not about packaging information before reporter gets it; it’s about thinking through the information you have and what you can or can’t say. For example, most reporters in a crisis will ask hypotheticals. There is no obligation to speculate in most interviews, let alone a crisis.

Comment on Why company needs PR agency in crisis times? by Eric Potier

Eric Potier — Wed, 03 Jun 2009 09:34:43 +0000

Although I fully agree with Peters’ conclusions ,I do not always share the way to come to that conclusion.The Ukraine and Belgium are indeed different markets where communications are maybe in a different stage of maturity. Most of the companies in Belgium have an integrated communications department with one or more PR specialists.And even when it is true that many companies have downsized over the last few months,including communication staff,most of the companies have not totally closed its entire communications department.
Thus when companies in Belgium call upon the services of an agency it is in the first place because they have a lack of expertise in crisiscommunications.
A heavy downsizing exercise for a company for example in Belgium is much more complicated and regulated than in any other country in the world ,exept for France maybe.This situation needs an adapted corporate communications approach which needs the wright knowledge.And thus while innovation,resources and independancy ,like Peter says ,are all important added values that an external agency can offer to a company ,the need for expertise seems to me the main and most important reason for a company to outsource its crisiscommunications.

Comment on Internet and PR: is Ukraine to face PR revolution? by Ria Davidson

Ria Davidson — Wed, 15 Apr 2009 21:16:31 +0000

Excellent article, Peter. I wish I had more time to comment…

Best of luck to you.

(Note: also found your post through LinkedIn.)

Comment on Internet and PR: is Ukraine to face PR revolution? by Howard K. Brodwin

Howard K. Brodwin — Thu, 09 Apr 2009 19:24:51 +0000

Peter -
I saw your post on LinkedIn and followed the link here…

I agree with all of your points. It is too bad businesses in the Ukraine don’t recognize all of the tools they now have to reach new and existing customers. I would hope that the smarter companies will realize that all of the 18-25 year-olds who are using mobile phones, blogs and social networks to communicate with each other are the customers of the future. And if they don’t know how to communicate with them – using the tools they are most comfortable with – they will lose them to their competitors.

Best of success to you!

Comment on The crisis of needs: reflections concerning the public relations by Lena

Lena — Sun, 15 Mar 2009 18:19:59 +0000

Public opinion is really becoming more and more important and valuable during the economic crises. But at the same time consumers (I am speaking about the people of middle class)are getting to be more inclined to the side of pragmatism. Every time doing shopping they put every purchase on the scales and if only the scale (price) overweighed the left one (utility)people will not buy and it doesn’t matter whether this a brand good or not.

Comment on Camouflage PR by Michael Willett

Michael Willett — Fri, 13 Mar 2009 01:52:57 +0000

This is quite an interesting posting, and subsequent analysis.

CPACIBO!

Michael Willett

Comment on Camouflage PR by Jim

Jim — Thu, 12 Mar 2009 16:34:43 +0000

Despite having practiced the communications arts addressing crises for more than 10 years, I was enlightened by Mr. Ivanov’s much better term for the endeavor. “Anticrisis” is certainly more accurate and descriptive of what is needed during this current economic downturn. While we in the U.S. generally use the term “Crisis Communications” to describe it, that term invites the crisis rather than emphasizes the prevention of a crisis or management of communications during a crisis. I do not think anyone wishes for a crisis, however, realizing that communications is one of the few things one can manage during a crisis is essential in addressing the effect it has on employees and customers of a company.