Internet forums at crisis times: enough of negative information!

Posted by Peter Ivanov on April 26, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment

Mostly, Internet forums in Ukraine are objects of interest for youth and “promoted” elders. There is no need to mention once again that PR can be efficient on Internet forums pages. Although at crisis times the use of on-line PR is start looking a little bit different. Read more of this article »

Crisis can’t be imagined without PR!

Posted by Peter Ivanov on February 28, 2009 under Articles/Cases/Analytics/Advices | Be the First to Comment

«One can understand the nation’s ideals looking at its ads».
(Boris Eltsin, the first Russian president)

It is very interesting to observe the role of PR in Ukrainian economic crisis. Read more of this article »

Camouflage PR

Posted by Peter Ivanov on February 26, 2009 under Articles/Cases/Analytics/Advices | 2 Comments to Read

During the past few years Ukrainian public relations sphere has been in significant progress. According to Publicity Creating evaluations, nowadays we have 126 companies working in Ukraine and providing different PR services. 50 of them are specialized agencies. PR agencies services spectrum is quite ordinary: working as press office, press events arrangement, activities PR support, anticrisis informational responding etc. Speaking about the last point (anticrisis), I should point out that in peaceful and calm conditions this PR technique was used mostly for knocking off the competitors informational attacks or solving problems with staff (internal PR). Read more of this article »