Posted by Peter Ivanov on April 7, 2009 under Articles/Cases/Analytics/Advices | 
PR specialists in Europe and US have already understood: in order to be well-known there is no need to be necessarily published in trustful edition. Nowadays company can reach its goals by using Internet blogs, social networks or forums as well. Also, to my mind, forums in Europe are not so efficient instrument as in CIS countries. Progressive Europe and USA are living in a world of PR Web 2.0: companies create their own blogs, register their pages in the social networks, and distribute press releases to the new “journalists” – bloggers Read more of this article »
Posted by Peter Ivanov on March 28, 2009 under Articles/Cases/Analytics/Advices |
In 2007 Harvard professor Thomas Patterson discovered that in USA the news at Internet resources become more popular than print press. In February 2008 at We Media Conference were presented updated results of media world survey. I am going to point out some interesting numbers Read more of this article »
Posted by Peter Ivanov on March 11, 2009 under Articles/Cases/Analytics/Advices |
Nowadays, we observe the changing business style which is connected with modification of finance and economics right side. Credit boom has reached to the end. An era of immeasurable consumption is coming to the end. A globalization was hit beneath its dignity. Read more of this article »
Tags: brand awareness, credit boom, crisis, economic crisis, pr activity, PR for business, PR instrument, public relations, role of PR, ukrainian bank, Ukrainian crisis
