The crisis of needs: reflections concerning the public relations

Posted by Peter Ivanov on March 11, 2009 under Articles/Cases/Analytics/Advices | Read the First Comment

Nowadays, we observe the changing business style which is connected with modification of finance and economics right side. Credit boom has reached to the end. An era of immeasurable consumption is coming to the end. A globalization was hit beneath its dignity. Read more of this article »

Camouflage PR

Posted by Peter Ivanov on February 26, 2009 under Articles/Cases/Analytics/Advices | 2 Comments to Read

During the past few years Ukrainian public relations sphere has been in significant progress. According to Publicity Creating evaluations, nowadays we have 126 companies working in Ukraine and providing different PR services. 50 of them are specialized agencies. PR agencies services spectrum is quite ordinary: working as press office, press events arrangement, activities PR support, anticrisis informational responding etc. Speaking about the last point (anticrisis), I should point out that in peaceful and calm conditions this PR technique was used mostly for knocking off the competitors informational attacks or solving problems with staff (internal PR). Read more of this article »